How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 04:39
People
Processes
Place
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What are some good email marketing tools for small businesses?
Product
Price
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
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